Fazer Cookies Packaging by Kuudes Kerros“A key part of the…

Fazer Cookies Packaging by Kuudes Kerros


Fazer Cookies Packaging by Kuudes Kerros


Fazer Cookies Packaging by Kuudes Kerros


Fazer Cookies Packaging by Kuudes Kerros


Fazer Cookies Packaging by Kuudes Kerros


Fazer Cookies Packaging by Kuudes Kerros

Fazer Cookies Packaging by Kuudes Kerros

“A key part of the challenge for Kuudes was to make the packaging so attractive that it could be accepted as gifts by all age groups. We also needed to stand out and stay faithful to Fazer’s new design strategy. The clear and crisp new look oozes quality. The Kuudes designs used product photos as a delicious way to highlight package contents and to serve as graphical elements. The simple design language unified the identity of the whole range with plenty of space for individual products to shine.”

Kuudes Kerros is a Helsinki-based strategic brand design consultancy. They consult in brand strategies and concept development, and translate them into service models, visual identities, retail environments, packaging and brand communication.

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