Mirror mirror: Superimpose Studio on the problem of mimicry in the creative industry

By Superimpose Studio

Ollie Olanipekun and Toby Evans, the duo behind east London creative agency Superimpose Studio recently launched Services Unknown, “an open-ended project that facilitates new ideas, discussion, events and product in an effort to push culture and the industry forward in ways that make a difference.” With total freedom from client restraints, Services Unknown is a platform from which Superimpose Studio can speak eye-to-eye with the world. Here, we republish the studio’s first article for Services Unknown, in which the duo discusses the affect of repetition in the echo chambers of social media on the creative industry.

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