By Leo Lei
SP01, a new Australian design brand that combines down-under cool with tried-and-true Italian quality, will make its U.S. debut with the launch of Over / Under, a concept shop, developed in collaboration with Ladies & Gentlemen Studio. The popup destination will be a meeting hub for NYCxDesign – New York’s three-week, citywide festival of design.
The project marks L&G Studio’s first major interiors project, as the creative studio expands its reach beyond lighting, furniture, and fashion accessories. Over / Under showcases Italian-made indoor and outdoor furniture collections from SP01—a fresh voice in the international design scene—accessorized with never-seen-before pieces from the Brooklyn-based studio.
The creative direction realizes a spatial experience that is part showroom, part stage set, and part public space. Abstracted vignettes juxtapose the warm, grounded, minimal furniture of SP01 with ethereal lighting and sculpture by L&G Studio, exposing unexpected moments through coexisting contrast and likeness.
Read more here:: Design-milk