A Secret History Of Selling Out: How Designers Reluctantly Embraced The Corporate World

By Diana Budds

From planned obsolescence to focus groups, designers and corporations haven’t always seen eye to eye.

“Do I want to be honest but broke, or do I want to prostitute myself and be loaded?” In 1961, Bernard Benson, a British aviation designer, articulated one of his generation’s core dilemmas: selling out.

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