Frank Lloyd Wright Was A Great Architect–But He Was Even Better At Branding

By Diana Budds

How Wright positioned himself as creative genius rivals his revolutionary designs.

“Fellow architects have called him everything, from a great poet to an insupportable windbag.” That’s how journalist Mike Wallace began a 1957 televised interview with 88-year-old Frank Lloyd Wright. By the end of the conversation–which touched upon Marilyn Monroe, the immorality of war, and redesigning the entire country–Wallace had showered him with praise, calling him a revolutionary in his work and life.

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