NatWest launches digital studio to redesign online banking services

By Sarah Dawood

NatWest rebrand launched in 2016, by FutureBrand

NatWest has launched a digital studio, which looks to redesign and improve the brand’s online and mobile banking services.

The new digital centre is based in Bristol, and will employ 80 people including solution designers, software engineers, test analysts and business analysts.

80% of NatWest customers use online banking

Employees at the new hub will develop and roll out a “new online banking solution” to over 100,000 of the bank’s consumer and corporate customers, followed by a new mobile banking app and other digital platforms.

The redesigned digital services aim to be more “secure” and enable customers to “complete transactions faster”, says NatWest.

The bank is currently digital-led; roughly 80% of customers use NatWest’s digitally, making online platforms the most popular way of banking for NatWest’s customers.

Boost business in Bristol and South West

Alongside improving digital services for the bank’s customers, the new studio also aims to boost employment and create jobs in the South West of England, says Matt Hatcher, NatWest director or corporate and commercial banking for Bristol.

“This area has one of the lowest unemployment rates of all UK regions, and Bristol has seen an astonishing 10% growth in jobs over the last three years,” he says. “This is a dynamic city with a strong talent-base in the digital sector.”

The digital centre is based next to NatWest’s Entrepreneurial Spark hub, an accelerator programme for new and growing businesses, which is set up in locations across the UK.

The new online banking website and app are yet to be revealed, but are expected to roll out later this year.

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