Hulu’s New UX Is Beautiful–And Frustrating

By Diana Budds

Inspired by the light and space artist James Turrell, Hulu reinvents its user experience for the post-cable world. But it still has a ways to go.

Cable killed the television antenna and now it too is facing obsolescence. Streaming services are slowly chipping away at cable’s customer base, as they upend how we watch our favorite shows and attempt to reprogram how we watch television.

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