“Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign

By Jenny Brewer

Bloomberg Businessweek magazine has relaunched, revealing a starkly different design to its previously “wacky” aesthetic. Reaffirming its focus on a business and finance audience, the magazine appears to have ditched the outlandish approach to art direction developed under the tenure of Richard Turley in favour of a more serious look and feel. In her editor’s letter, Megan Murphy describes the new design as “cleaner”, “more consistent” and “easier to navigate”. We spoke to creative director Rob Vargas to find out more.

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