Alex Fergusson on the provocative and powerful nature of surface graphics

By Ruby Boddington

Surface Multiples: Hiding in Plain Sight, is a series of projects by Royal College of Art graduate Alex Fergusson. Whilst creating work exploring ornamental language and symbolism in contemporary architecture, Alex began to notice buildings masked with digital printed imagery of architectural facades – often with no relationship to the building it covers. It was this sense of irony that first prompted the Surface Multiples series. “The element of humour and pantomime expressed through these temporary architectures was my initial interest, and as the project progressed I realised that the multiplications of surface (of this kind) are not only limited to architectural facades, but also the built environment, in particular construction sites across London.”

Source:: itsnicethat