By Cliff Kuang
Smart kids’ products parents won’t toss after six months? That’s the promise of Bleep Bleeps, a small British company that sells toothbrushes, nightlights, and other items that age with the child.
Nearly five years ago, Tom Evans, a young parent and veteran creative director, noticed what seemed like a branding problem with kids’ gear: Parents buy a ton of stuff, but none of it fits together. A toothbrush is a different thing from a night light, for example—but they’re all part of this universe of problems that parents solve everyday. His solution was Bleep Bleeps, a company founded on the idea of making everything parents need into a suite of cheerful products that kids could recognize—and want.