By Diana Budds
“File-sharing” company no more–WeTransfer is aiming to become the pillar of creative communities.
Enter your email address. Read the fine print. Sign up. Login. Exit out of the pop-up. Most digital services force you to take several steps before you can actually do what you came to the site to do. But at WeTransfer–a file-sharing service designed for creatives–the user experience has always been about getting out of the way. Now the company is growing into its next act to become a service that facilitates the entire creative process–by applying its UX philosophy to advertising, editorial, and a new mobile app.