Ikea’s Incredibly Boring, Long, And Pointless Ads Are Pure Genius

By Jesus Diaz

The pre-roll ads invite people to skip them–yet data shows that viewers stay, anyway.

Would you watch a eight-minute-long ad featuring two twentysomethings unsuccessfully trying to make out on a sofa? Or an ad of a teen cleaning the dishes for almost five minutes? How about an ad of some millennials arm wrestling and watching TV for six?

Source:: fastcodesign