The Big Money Behind Naming A “Color Of The Year”

By Jude Stewart

Pantone isn’t the only company to anoint a “color of the year.” Color trend forecasting has become a crucial marketing tool for everything from paint manufacturers to cheerleader uniform makers.

How many top colors can you cram into a single year? If paint marketers can be believed, 2018 will be the year of warm greige (Sandstone Tint 441-2DB, by Dutch Boy Paints), midnight blue (Heron 27-18 by Pratt & Lambert), marine teal (Oceanside SW 6496 by Sherwin-Williams), spruce blue-green (In the Moment T18-15 by Behr), and spicy red (Caliente AF-290 by Benjamin Moore).

Source:: fastcodesign