By Diana Budds
The story behind IBM Plex reveals how typography can shape a corporation’s brand, both without and within.
IBM has always been a pioneer in the world of type. For instance, in 1955 it commissioned Courier–a typeface whose letters and spaces all have fixed widths–which became the official font of screenplays, since writers can be certain that one page equals one minute of screen time. And IBM’s iconic Selectric typewriter, with its interchangeable font balls, liberated typewriter users from the monotony of single typefaces in the 1960s.