IBM’s bespoke corporate typeface aims to convey ideas of “man and machine”

By Jenny Brewer

IBM has launched its own bespoke, corporate typeface, IBM Plex, which aims to echo Paul Rand’s iconic eight-bar logo in being inspired by the convergence of “man and machine”. Led by executive creative director of brand experience and design, Mike Abbink, an in-house team developed the typeface to replace Helvetica in all the company’s visual communication.

Source:: itsnicethat