The Simple Idea That Drives Creativity At Amazon, Airbnb, And Dell

By Jon Kolko

Think small.

When I first joined Frog design, a global innovation firm, my role was as an individual creative contributor. I was responsible for making things that helped clients better understand the business problems they faced, and offering creative solutions to those problems. My second project at Frog was for a big telecom client. The small team I was on had been camped out in a conference room for several weeks working on an important deliverable. The work was good, and as we got closer and closer to the deadline, our team felt better and better about what we were delivering—not that we were the ones delivering it.

Source:: fastcodesign