Is it real, or is it not? Mirror Mirror’s identity for Integrated 2017

By Ruby Boddington

“With a brief about creativity and criminality, a graphical direction referencing spray paint and street-art was initially exactly what we didn’t want do to,” explains Antwerp-based design studio Mirror Mirror, “but we kept returning to it, thinking to ourselves: ‘It’s a cliche not to use a cliche’.” This year, the multi-disciplinary studio was tasked with creating the visual identity for Integrated 2017 and its answer was a series of faux-in-situ visuals and a “post-real” poster campaign.

Source:: itsnicethat