There is perhaps no other director who can blur the lines between art and advertising like director Spike Jonze. From his 2016 hit dance video for KENZO perfumes all the back to his early ads for Levi’s, the Oscar-winning director has an extraordinary ability to present contemporary dance against stunning visual backdrops. Enter his latest short for Apple HomePods: Welcome Home featuring English musician and dancer FKA twigs rocking out in her apartment to a new Anderson .Paak track called ‘Til It’s Over.
It appears the 4-minute short was filmed largely (if not entirely) using practical special effects to create colorful sets that stretch out like a skewed digital glitch. Mum’s the word on exactly how Jonze filmed the piece, but we’re sure to hear more in the coming days about how exactly it all came together. (via Adweek)