By Dan Howarth
Everlane’s in-house team designed the interior of the space on Valencia Street, following the opening of its first permanent store in New York’s Soho last year.
The property dates back a century, and the brand was keen to keep many of its original features while creating a minimal look that matches its product range.
“We love a building with character, and ours has a ton,” said a statement from the brand. “We wanted to keep the integrity of its 100-year-old bones but add some Everlane touches.”
Exposed ceiling joists, 12 skylights and an expansive glazed frontage are all incorporated into the design. “We also made sure to keep the original brick and redwood joist which is seen throughout the store,” Everlane said.
White surfaces – which took 67 gallons of paint to cover – are paired with pale wood furniture and fixtures to help the store feel light and airy.
The timber is used for shelving, and display units including a tiered platform for shoes and a cylindrical seat for trying on the footwear.
“In the back of the store, we created a dedicated Shoe Shop with stadium shelving and a separate check out to make the experience seamless,” said the brand.
Garments hang from simple railings, and changing areas are concealed behind light grey curtains.
There is also an area where rotating installations will be presented, telling the story of where the brand sources its materials and makes its apparel.
“To start, we’ll be highlighting the sounds of our factories,” said the team. “You’ll be able to listen to the sounds of our products being made and learn more about the process.”
Everlane’s decision to open a shop goes counter to the trend of fashion brands moving away from physical stores and operating solely online.
The shop aims to bridge the gap between the physical and online world’s by including a dedicated returns bar for customers and monitors to order items that might be out of stock.
The brand is based in San Francisco, and previously operated a small showroom designed by Brook&Lyn at its headquarters. Everlane has also had several pop-ups across the US, including a Shoe Park modelled on London’s Barbican conservatory in New York.
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