Studio MM on designing Getty’s Creative in Focus magazine, and the power of branded content

By Jenny Brewer

While the publishing industry has debated the future of print, a side of the sector that has exponentially grown is branded magazines. “Asos magazine is the UK’s most widely-read quarterly fashion magazine, for example” says Madeleine Penny of StudioMM. “Also look at Rapha’s Mondial magazine or Net a Porter’s Porter. Branded content is an important tool, and if you hit the right tone it will keep your brand at the forefront of customers’ minds, and hopefully pull in new ones.”

Source:: itsnicethat