By Alice Morby
To celebrate its 15th anniversary, Fuorisalone – the official guide to Milan design week – has launched a game that sees players visit different design districts, from Brera to 5VIE, as they move around the board.
￼Designed for two to four players, the game asks participants to collect different location cards from different events. Each of the cards represents a different design object and are worth different points.
There are 68 key design locations on the map, including La ￼Triennale di Milano, Spazio Rossana Orlandi and popular drinking spot Bar Basso.
A timetable divides the design week schedule into the morning, afternoon and evening. For each time slot, there are four events taking place at the same time in different locations.
Players have to plan their moves to be able to attend the best events – thus receiving the higher scoring cards.
The winner is the player who best moves around the city, finding the most important ￼places and events according to the time of the day, just as it happens in real life.
“Our objective was to create a truly original game, not just a gadget for the event, but something that could evoke the atmosphere of Fuorisalone, simple and easy to play with by anyone and at anyntime, also those who don’t know anything about Fuorisalone,” he said.
“Board games are becoming very popular and a project for a board game is a fully-fledged design project, much more complex than it might seem, at which a team of game designers, graphic designers and experts in usability, marketing and communication all worked hand in hand for months.”
Milan design week is taking place this year from 17 to 22 April. Dezeen’s pick of the best exhibitions includes a celebration of a “modern Norway”, and a faceted mirror structure set inside a historic palazzo.
Five winners will each win a Fuorisalone board game, which is also available to buy from the Fuorisalone website.
Competition closes 15 May 2018. The winners will be selected at random and notified by email, and their names will be published at the top of this page.