Lovers’ campaign for Greenpeace borrowed from the “grotesque brand soup” found in our oceans

By Jenny Brewer

Before the world woke up to the endemic global issue of plastics pollution in our oceans, Greenpeace reached out to London design agency Lovers to help put the problem on the front pages. With the End Ocean Plastics campaign planned, Lovers was enlisted to design a toolkit including a typeface, imagery, textures and colour scheme for Greenpeace’s in-house design team to employ across all sorts of media, when the time was right. “The idea was to create a campaign to make people see that it’s grim,” Lovers’ founder Alex Ostrowski explains to It’s Nice That. “To make them think ‘I’m so viscerally disgusted by this that I need to take action.”

Source:: itsnicethat