Collins rebrands downtown San Francisco neighbourhood, The East Cut

By Laura Isabella

A locality of downtown San Francisco has launched a new visual identity (and destination on Google Maps), which has been conceptualised and created by local design agency Collins. The agency, which has worked with the likes of Airbnb, Aldo and Nike Jordan, has designed the branding for The East Cut, described by the team as a “modern metropolitan community” joining Transbay, Folsom and Rincon Hill districts.

Source:: itsnicethat