Design to improve the general quality of life: exploring Paul Rand’s IBM Graphic Standards Manual

By Lucy Bourton

In a televised interview with Paul Rand in 1991 the designer was asked, “What does the world need with graphic design, what does it do for us? To the average person it may seem a kind of… fussy little concern with moving words around, pictures around, what good does it do us?” Paul responds that he’s been thinking about this for many years: “Up to rather recently, I sort of concluded that we were not very important. Or you can put it another way – there used to be a guy in my agency days, he would say, ‘how is it possible to make so much and do so little?’”

Source:: itsnicethat