By Jenny Brewer
Most of us hesitate to buy anything before reading online reviews, but with a reported rise in fake reviews it’s hard to know who to trust. In response, design agency Uniform has created Rugu, a prototype product review app using augmented reality. Designed and built in-house, with the intention of inviting brands and tech companies to take it on for mainstream development, the app allows users to pick up a product they’re using in real life and quickly record and share their reaction to it by “throwing” poo and heart emojis at it, in-app. It works by recognising products by their shape, colour and pattern, and showing users’ impressions in augmented reality, through any smart device. Users can also film their own experiences, leave comments, take photos and create memes.