By The 99U Team
Liz Jackson is leading a revolution in inclusive design by rethinking disability as a branding problem: “We are disabled not by our bodies, but by the world around us. It is a social construct. Disability is nothing more than a brand, the world’s ugliest brand,” says Jackson. From problematic “inspiration porn” to the lack of disabled people involved in the industrial design process, Jackson’s talk is a powerful call to action for all designers.
After a chronic neuromuscular diagnosis in 2012, Liz Jackson began to wonder why her eyeglasses were fashionable when her cane and all other assistive products were stigmatizing. This epiphany, spurred Jackson to found the Inclusive Fashion & Design Collective; an ecosystem of products, ideas and people who prioritize the exception rather than the rule. The IFDC’s mission is to increase the impact of beautiful, functional products in our everyday lives and in the global economy by supporting designers and retailers in the making and marketing of products for all needs.
Jackson — sometimes known as the ‘Girl With the Purple Cane’ — and colleague Sinead Burke have spoken everywhere from TED to the White House on inclusive design.