Steve Selzer: Designing for Friction

By The 99U Team

About this talk

As experience design manager for Airbnb, Steve Selzer doesn’t fear friction; he embraces it. Avoiding friction means removing “opportunities for serendipity, confrontation, and personal growth,” says Selzer. In his 99U talk, he not only outlines how his team navigates friction they encounter, but how they strategically create it.

About Steve Selzer

Steve Selzer is a designer, manager, and creative leader at Airbnb. Over the last decade, he has led design for a broad range of companies — from startups to Fortune 500 companies spanning education, finance, entertainment, consumer products, transportation, communications, and social enterprise.

Today, Steve leads the Business Travel design team, which is focused on transforming the experience people have when they travel for work. He also leads the Payments design team, whose focus is two-fold: enabling more people to transact on our platform, and empowering Airbnb Hosts to be successful entrepreneurs.

Prior to Airbnb, Steve was a creative director at global innovation firm Frog Design. He is passionate about human-centered design and focused on building products that responsibly advance the human experience.


‘The Fiction of No Friction’ on Airbnb.Design