Pentagram’s identity for LDF 2017 pays homage “to the uniqueness of London”

By Rebecca Fulleylove

For the 11th consecutive year, Pentagram partner Dominic Lippa has created the visual identity and promotional materials for this year’s London Design Festival. This year’s identity pays homage “to the uniqueness of London’s unlikely urban beauty” and uses neon to create a three-dimensional visual language.

Source:: itsnicethat