Three art directors discuss the balancing act between personal style and client expectations

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Part of the role of an art director is the ability to know the best way to tell a story to an audience. Nailing the concept is usually the first hurdle in a successful shoot, and working with photographers, stylists and set designers to align ideas and skills can be exciting, if a little stressful. In fashion there’s more elements to balance with the artistic and design aspects sometimes competing with what the client might expect and need. It can be a tricky balancing act, but one that David Moran, Gala Slater and Yossi Fisher have all taken on in their work over the past year.

Source:: itsnicethat