By Sarah Dawood
“It doesn’t take 100 words, it only takes two – win awards.
Designers tend to be suspicious of awards, because they are not like people in advertising; they don’t want to appear boastful or arrogant.
But the simple fact is that nothing increases your value more than doing work that people know – and people know award-winning work. There is so much stuff out there now, it’s impossible to see it all, so the award systems are where we see the best work exhibited. So study the winners, learn from them and enter.
Also, learn to tell the story of your thinking. Rehearse this with a trusted friend. Watch every YouTube video of Pentagram partner and prolific speaker Michael Bierut. Learn to explain your reasoning, and let people see your logic. Let them see that you are more than a designer – you are a thinker.”
“Since I run my own business, I’m usually across the table in pay negotiations. But below-average salaries for graphic designers suggest that, as an industry, we don’t truly value ourselves or our work. Free pitching is a case in point: if you’re prepared to give away ideas on spec, what does that say about their worth? The same goes for surrendering original files without charging. We need to think, operate – and even dress – so that clients are in no doubt we are professional people worthy of our fees. Would they haggle with their lawyers?”
“My advice would be that you don’t need to work endless hours and overtime – just do your work really efficiently and effortlessly during the time you are in the studio. I also think having a can-do attitude and being flexible is really key, a positive person is nice to have around.
Try doing something outside your comfort zone too; say you haven’t done it before but give your best and show that you’re trying. Linked to this, is to be sure of your creative voice, but also show your efficient, technical side.
Taking an interest in the mechanics of the studio is also an area to explore – and the difficulty of balancing resources and profit against fees and client expectation. It’s always a huge relief when someone is interested and aware of the different forces at work.”
Are you willing to give away your top tips for designers on landing a pay rise? Let us know in the comments section below.
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