Graphic designer Sam Wood’s personal practice is dictated by his own frameworks and rules

By Ruby Boddington

For most graphic designers, their time is spent juggling both client work and self-initiated projects, with the latter often, unfortunately, taking a back seat. However, for the Utah-based designer Sam Wood it’s these personal projects that largely inform his practice. Originally from Canada, he uses graphic design as a means of experimentation and self-discovery – “it’s a chance to explore my own questions as opposed to simply answering those provided in the client’s creative brief.”

Source:: itsnicethat