Stanley Donwood is best known for his prints, paintings and collaborations with Radiohead. Now, he has teamed up with Glasgow design studio Freytag Anderson to create some striking illustrated packaging for Up Front Brewing.
Freytag Anderson commissioned Donwood to create a linocut print that has been applied to packaging for three Up Front beers: the Ishmael IPA, AHAB Stout and gose beer Yojo.
Up Front Brewing is a new label based in the Drygate Brewery in Glasgow’s East End. Its beers are named after characters and objects from Herman Melleville’s novel Moby Dick – so Freytag Anderson asked Donwood to create a linocut print representing a “seaborne adventure”.
Each beer is packaged in a monochrome design featuring a different part of Donwood’s print. The end result is distinctive – avoiding the traditional cliches associated with craft beer packaging – and guaranteed to stand out on shelves.
Freytag Anderson also updated Up Front’s visual identity to suit the style of Donwood’s print. “The beer names are presented in Block Gothic Extra Condensed – a simple letterpress-inspired font which ties in visually with the linocuts,” explains the studio.
“We also wanted the monotone contrasts of the labelling to be complete. [So] we worked with Up Front’s printers to select an appropriate production method, overprinting the labels with matte varnish for a high-contrast, pleasantly tactile finish.”
Credits: Design/Art Direction: Freytag Anderson; Photography: Rob Mathews, Illustration: Stanley Donwood; 3D visualisations/animation: Render Studio
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