Brand Identity for Hotel Motel by Caserne.“Hotel Motel is a…

Brand Identity for Hotel Motel by Caserne.


Brand Identity for Hotel Motel by Caserne.


Brand Identity for Hotel Motel by Caserne.


Brand Identity for Hotel Motel by Caserne.


Brand Identity for Hotel Motel by Caserne.


Brand Identity for Hotel Motel by Caserne.


Brand Identity for Hotel Motel by Caserne.


Brand Identity for Hotel Motel by Caserne.

Brand Identity for Hotel Motel by Caserne.

“Hotel Motel is a high-end unisex sneakers brand. It’s also a workshop that revitalizes the Montreal’s leather industry knowhow. Notably, the project is a reaction to mass production and consumerism. The developed identity plays on contrasts by emphasizing the paradox between the elite and the common Hotel Motel.”

CASERNE is a graphic design studio located in Montreal. They offer creative solutions and appropriate graphic communication in relation to strategic issues of their clients: branding, publishing, packaging, web and motion design. Their approach to work is global. It’s functional, coherent and relevant.

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Source:: thedsgnblog